New Media Breakfast with fatBuzz - Facebook for business

Tuesday 14th September 2010
8am - 10am
Phoenix Honda, Linwood

Renfrewshire Chamber members fatBuzz, formally known as Podcastmatters, headed up by Gordon White - are bringing their interactive and innovative New Media Breakfast to Renfrewshire. Their events are now a must attend fixture in Glasgow, Edinburgh, Aberdeen & Inverness and we are delighted to have them come and engage with our members.

The focus of the morning will be on “facebook” and what it can do for your business. More info:

Facebook is without doubt the largest and most popular social network with over 400 million users world wide, it's difficult to avoid it nowadays with such a large following of private and business users.

Are you getting the most from your Facebook activity? Is your Facebook set up properly for your business; should you use a Group, a Facebook Page, Facebook Causes or, your personal profile? How do you determine your privacy settings? These are all questions we will explore at the next New Media Breakfast.

FACEBOOK ADVERTISING

Facebook advertising is growing everyday in popularity and importance; Joel Lumsden, the tallest member of the Attacat Internet Marketing team will make a cameo appearance at this breakfast to talk about why this relatively new platform is generating such a buzz in the online marketing world. He’ll explain how it differs from conventional pay-per-click platforms such as Google AdWords, share examples and tips on how to achieve good returns, look at the incredible demographic profiling available to advertisers and generally give an impassioned call to action for businesses to take advantage of the window of opportunity that Facebook advertising represents.

A bit about JOEL LUMSDEN

The newest member of the Attacat team, as a linguistics graduate Joel is a language and presentation pedant, but has a keen design eye. Present him with a poorly thought-out website and Joel will stamp around saying “JoLu no like” – woe betide anyone who uses generic stock images! With five years of internet marketing, paid search and SEO experience, Joel has worked with charities, the public and private sectors. He loves the varied aspects of online marketing, from content management through to PPC.

Gordon White Biog’

Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK.  The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.

The Design Matters business also offers extensive event management services to a range of organisations throughout the UK.
 
In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.  

In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events attract around 80 attendees and are growing every month in reputation and popularity.  Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations and, the Institute of Investor Relations.

Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.

Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times this year the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.

Gordon is married with three children and enjoys drawing, painting and golf.  He is an accomplished golf artist selling prints of his work via the Internet all around the world. 

Member Cost: £15 + VAT

Non Member Rate: £20 + VAT

You will receive email confirmation of your booking. Please contact the events team on 0141 847 5450 if you have not received this within 48 hours.

Back to main events page