Member News 2nd August 2017
EG Chauffeur Hire was started over 5 years ago to fill a void in the market for executive transportation throughout the West of Scotland. We offer a number of services that include chauffeur cars for weddings, special occasions (anniversaries and birthdays) photo shoots, corporate events, and leisure activities. Having lived in the US for the last 25 years primarily managing golf courses, this change albeit different has many similarities as far as customer service, scheduling, seasonality and being able to adapt at a moments notice.
It’s a universal cliche but taking care of our customers is why we do what we do. Without them we wouldn’t be in business. We try not to overlook any detail and for that reason, we feel that we separate ourselves from the competition. Our customers vary from couples getting married to corporate partners and celebrities to concert and event goers so our staff and our schedules have to be flexible with the ability to adjust to any situation. Being part of a team that all want the same thing for our customers is very special.
The ability to be able to apply what I learned in the US, and see if that can be implemented into the Scottish culture. What makes it easier is the fact that we are dealing with happy and excited people most of the time, whether in person or on the phone, as they are either getting married, setting up some sort of special evening or event or most recently, hen nights and golfing stags.
There are a few areas that we are focusing on for future growth which includes our introduction into the leisure market with packages to football games, Celtic, Rangers and Manchester United to name a few. We also started a “golf” division which is focused on bringing overseas golfers to Scotland; creating bespoke corporate events for Scottish and International clients for either entertaining customers or rewarding staff; escorted couples golf travel; plus coaching of golf to beginners through to Get Golf Ready initiatives. Being a PGA of America golf Professional and also Scottish uniquely positions us in this new market segment.
Our industry which used to focus on printed marketing materials and trade shows is now marketed more diversely than ever before. Along with the traditional marketing we now have to have knowledge with digital targeting and retargeting along with on boarding and social media. This has definitely changed how we and most small business’s do business.
We aim to continually strive to increase our level of customer satisfaction. To do that we need to become experts at everything we do, and in turn become more efficient at what we do.
Make sure you work off margins and not profit. Most successful business people I have met and worked with understand this, as its not always about profit. There is a difference and without margins being in place business’s can and have gone under.
“Don’t run before you can walk”. Growth needs to be at a controlled pace so that you don’t lose your core values and beliefs.
Find a good accountant or financial analyst who understands the industry that you are going into.
There are many reasons why running a business in Renfrewshire is great, but the biggest reason might be a very old school thinking where we like to do business with one another. We tend to work with other Renfrewshire business’s as much as possible as we want to see everyone prosper. We feel that keeping the money in the community is better for our schools, the education of the children, the increase in the standard of living and the increase in home values. It benefits everyone.
Over the years I have been very fortunate to meet quite a few celebrities through golf, but in 1997 on my way to a golf driving range, I was handed a bag of money ($2,480.80) at a Taco Bell fast food restaurant through the drive through window in Michigan and I returned it. The story then gained traction on both sides of the Atlantic, in newspapers, tv nightly news, The National Enquirer, The SUN, The Daily Record to name a few. This has to be the weirdest thing that has happened to me.
You have to have a plan to succeed. This includes goals and and objectives. Without planning and creating your road map of where you want the company to go, you end up doing the same thing over and over. I like to think that our greatest competitor in any business is the status quo.