Feb 2012 Networking Lunch

Thu 23rd Feb 2012, David Lloyd Leisure Club – Renfrew, 12-2pm

The Role of Social Media in Rapid Growth Optimisation 
- with The Intelligiser – Gordon MacIntyre-Kemp

Marketing has evolved - optimising a company for rapid growth now requires an integrated approach to social media, digital and traditional marketing. Managers need to be prepared to change the way they view social media and the role of marketing in their organisations.

Over the last two years Gordon MacIntyre-Kemp has worked closely with and studied six fast growth companies (over 30% growth per annum) as a sales, marketing and social media advisor.

He has combined this experience with research into the marketing activities of over 100 UK based fast growth companies and this has helped him to identify the marketing activities and behaviours that lead to rapid sales and profit growth.

Based on this research, Gordon will be presenting his formula for Rapid Growth Optimisation - K.A.S.T. Which stands for Knowledge Leadership Positioning (K), Attraction Marketing (A), Social Media Engagement (S) and Trust Maximisation (T).

About Gordon MacIntyre-Kemp
Trained in sales and marketing by Procter and Gamble, Gordon worked on brands such as; Pantene, Wash & Go, Head and Shoulders, Old Spice and Olay.  At Northern Foods PLC (Fox's, Goodfella's, Holland's Pies, Dalepak, Express Diaries) Gordon managed multimillion pound sales to several of the UK's top multiple retailers at HQ level.

Time spent as a business development consultant in Dubai was preceded by working as a senior Executive in the Scottish Governments economic development agency.  Gordon has also been a Director of Glasgow Chamber of Commerce and of a major recruitment agency.  Involved in online community for over a decade Gordon was the founder of the highly successful First Tuesday Scotland and the Go-Social online communities.

Gordon is currently the MD of sales and marketing consultancy Intelligise, advising several of the UK's fastest growing SMEs and larger companies such as First Group PLC and Capita PLC.  Gordon writes the Go-Social blog on social media marketing for The Drum magazine.

Members £25 / Non-members £30 Prices ex VAT

You will receive email confirmation of your booking. Please contact the events team on 0141 847 5450 if you have not received this within 48 hours.

Back to main events page