New Media Breakfast II with fatBuzz @ Phoenix - "Blogging"

Tuesday 25th January 2011
8am - 10am
Phoenix Honda, Linwood
breakfast served

Blogs are an important element in online activity and, in lots of cases, they can become the hub of your social networking activity. We will talk about the benefits of a good blog and what they can achieve. We will also take a look at different types of blogs and explore how you can use blogs for different types of communication.

We will also look at how to create a blog and, what options are available for people wanting to have a good blog presence. We will explore some of the functionality you can add to your blog to make it more appealing to  readers. This will include the ability to automatically share your blog content on other social networking platforms like Linked-In and Twitter.

Other areas we will consider include; multiple-authoring, guest authors, attracting readers and, how to encourage comments and engagement on your blog.

Gordon White Biog’
Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK.  The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.

The Design Matters business also offers extensive event management services to a range of organisations throughout the UK.
 
In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.  

In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events attract around 80 attendees and are growing every month in reputation and popularity.  Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations and, the Institute of Investor Relations.

Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.

Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times this year the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.

Gordon is married with three children and enjoys drawing, painting and golf.  He is an accomplished golf artist selling prints of his work via the Internet all around the world. 

Member Cost: £15 + VAT

Non Member Rate: £20 + VAT - Become a Member - Join Here

Don't have a PayPal Account?  Use your credit card or bank account (where applicable).

You will receive email confirmation of your booking. Please contact the events team on 0141 847 5450 if you have not received this within 48 hours.

Back to main events page