Breaking Into New Markets

Thursday 3rd November 2011

Breaking into a new market is exciting – and challenging. But if you lack critical expertise or resources, Scottish Enterprise and our partners can help fill the gap.

Our experts may be able to offer advice and support to explore the opportunities and risks, make the right connections, and unlock your potential for growth.

In the current environment, it’s hard to boost spend from existing customers. The best way to grow your business is by expanding your customer base.

Tapping in to a more diverse market will also protect your business if competitors are fighting for your existing market share.

Even in the current economic climate, many Scottish businesses are thriving. Some do it by taking products and services beyond our borders – whether that means Europe, or Asia’s high-growth markets. Others are growing profits by innovating, expanding their product range or collaborating with others to exploit gaps in the market.

On Scottish Enterprise’s Knowledge Series you can see how some Scottish firms are growing their business by exploiting new markets – at home and abroad – and get inspiration for a new direction. Follow their stories.

www.scottish-enterprise.com/newmarkets

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